1. Compassion

We approach every individual and family with empathy, understanding, and respect, honoring the emotional and physical challenges of the breast cancer journey.

2. Empowerment

We provide education, resources, and support that enable people to make informed decisions and advocate for their health and well-being.

3. Equity

We are committed to reducing disparities by ensuring all individuals have fair and equal access to breast cancer education, screening, treatment, and support.

4. Integrity

We operate with transparency, honesty, and accountability in everything we do, ensuring trust with our community and stakeholders.

5. Collaboration

We work together with patients, families, healthcare providers, researchers, partners, and communities to amplify impact and create lasting change.

6. Innovation

We support progressive research, new technologies, and innovative approaches to prevention, detection, treatment, and survivorship.

7. Hope

We strive to bring hope and positivity to every stage of the breast cancer experience, inspiring strength and resilience.

8. Community

We believe in the power of connection and unity, building supportive networks that no one has to walk the breast cancer journey alone.